CENTRAL AVE. PINOT NOIR

You’ll only find the complete parts of history by reading between the red lines.



To redline a community is to mark it as undesirable and unworthy of investment.


To color code the quality of life for generations to come.



It’s denying mortgage loans, insurance, and other financial services based on an applicant’s location–

a location in a predominantly Black neighborhood.

It’s a tradition, tried and true.


And as American as red, white, and blue.



But within these confines, you’ll find communities rich in art, music, and love.


Bursting at the crimson seams etched onto the map.



You’ll find stories of resilience, rebellion, grit, and greatness.


And so goes the story of South Central– written in red ink.