We often hear of the dangers of South Central, LA.
But we rarely get to hear about the daring.
The dynamic. The dope. The dapper and distinguished.
We know success stories are so often overshadowed by the narrative of struggle. Of the streets. But those same streets speak life into our lifestyles— our walk, our talk, our music, our fashion.
And they spoke to this team of wine and culture connoisseurs committed to pouring back into the community. To see the glass as half full and help fill it the rest of the way.
Our mission is to USE WINE AS A VEHICLE TO EXPLORE A SIDE OF SOUTH CENTRAL THE WORLD HAS YET TO MEET.
South Central Wine is a Black-owned and operated wine brand rooted in Black history and culture. Using wine to help steer the story back towards the truth. South Central and many communities like it are hubs for style, art, creativity, innovation, and genuinely authentic expression.
Ownership – it’s that simple. We aspire to invest in Black communities through job creation, education, community building, philanthropy, business creation, and storytelling.
South Central is lightning in a bottle, or in this case, a can.